Influencer Marketing is becoming a critical aspect of local business marketing. So how can estate agents tap into it without breaking the bank?
Content for estate agents allows you to build greater brand awareness to generate more interest, leads, buyers and listings. If you are looking to grow your estate agency or lettings business, your content marketing and execution is key.
Social Media | Blogs | Landing Pages | Email Nurturing | Digital Marketing Materials
Benefits of Content Marketing For Estate Agents.
Become The Go-To Estate Agent Within Your Targeted Area Through Content Marketing.
67% of marketers report that content generates demand/leads. A 7% increase since last year.
78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
73% of people prefer to learn about a product or service from a short video. A 4% increase since last year.
7 Effective Lead Generation Ideas For Estate Agents
With the market more competitive than ever, it’s vital you find new ways to secure listings for your business. Here are my 7 lead gen ideas for estate agents.
5 Content Strategies For Estate Agents in 2023
Using content marketing to grow your estate agency is the goal for all estate agents. In this article, I share 5 strategies to help win more property listings.
Content For Estate Agents – Our Thinking
It Raises Brand Awareness.
When content is published online, it is seen not only by your established clients but by new landlords and potential customers as well. If you are frequently popping up on their devices and laptops, you’ll be at the front of their minds the next time they are looking for a local agent.
It Builds Trust.
By bringing value to your material you share, you increase the familiarity between you and your audience and ultimately begin to earn their trust. As a result, you are all the more likely to be seen by potential vendors as the right agent to help them with their move.
Improves Social Engagement.
According to the 2021 Sprout Social Index Report, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023 and beyond.
Drives Traffic to Your Website.
By regularly producing new content, for your various channels and platforms, you can be sure that you will benefit by receiving more traffic to your website. Whether it is from your news page, social media, blog articles, networking events or sponsorship banners.
Content Marketing Explained.
The 80/20 Rule.
A proven strategy such as the 80/20 rule (where 80% of your content should be relevant, informative and entertaining to your audience) helps produce greater engagement, awareness and building trust, around your brand.
The remaining 20% needs to pitch your expertise and show why you’re the go-to estate agent within your area. When done right, it helps you produce a greater return on investment (ROI).
The 7-11-4 Rule.
The 7-11-4 rule is actually a simple and effective sales and marketing strategy to engage more customers and win more business.
It’s a full-time job, but by using this effective content marketing strategy, you can start to dominate your market and be seen as the go-to estate agent within the property industry in your territory.
7 hours of content consumed, 11 touch points & 4 locations.
By using the 80/20 and 7-11-4 strategies correctly, for example, you and your team can make sure you own the market mindshare within your targeted location and are top-of-mind when someone in your local area thinks of a local estate agent or property expert.
To be seen as the number one estate agency within your community, you need a smart content marketing strategy.
Our Content Services Include:
Having high-quality content on your website is key to staying at the top of search engine rankings! From keywords to videos, the pages you produce have an impact on your SEO success. We have created a blueprint that enables sales and letting agents to generate traffic and leads from their websites through our proven marketing strategies. See our SEO Services.
With digital marketing being the primary focus, it’s easy to forget the advantages of printed material.
From postcards to brochures and business cards, there’s still much to be said for physical materials. And when combined with a localised digital marketing strategy, you can quickly see the benefits of pairing both types into your campaign.
Social media marketing is more than just a place to share listings, tips and links to online valuation tools. It’s an incredible platform for creating content that can have powerful benefits for your business. When it comes to crafting a strategic social media strategy to build brand awareness, we like to think outside of the box.
Email marketing is a great way to reach customers and stay top-of-mind. But you need to know how to best nurture your audience and convince them to instruct you to list their property. Learn about our full marketing services here.
Our efforts are designed to generate leads, so it is vital our email marketing stands out and is effective.
What Makes A Good Content Marketing Strategy?
Define Your Goals.
When it comes to content marketing, it is vital to clearly understand what you want to achieve with your strategy. This means having clear objectives and goals in place.
Your goals should be measurable and actionable so that you can track your progress over time and make adjustments as needed. They should also be realistic and achievable so they don’t become too difficult to reach.
Some common goals for success that estate agents have with their content marketing strategies include increasing website traffic, growing brand awareness, generating leads, selling, and boosting conversions.
Research Your Competition.
Take the time to research your competition when creating a marketing strategy. Knowing what your competitors are up to will help you determine what type of content will be most effective and successful in helping you reach your goals.
Analysing their marketing efforts and campaigns will give you a better understanding of what works for them and give you ideas for your content.
Take the time to check out their website’s written articles and social media channels. Note down the types of content they create, the frequency of their posts, their strategies, the keywords and topics they use, and any other insights that may be helpful.
Don’t forget to check out the engagement rates on their posts. This will indicate how successful they are in getting people to interact with their posts and content.
Know Your Audience.
Before you can create an effective content marketing strategy, you need to know your audience. It’s important to understand who you’re targeting, as this will determine the kind of content you should be creating and allow you to create valuable and useful content just for them. Consider questions such as:
– Who is your ideal customer?
– What do they care about?
– What kind of content do they respond to?
– Where do they live?
By getting to know your target demographic, you’ll be better equipped to create content that resonates with them and keeps them returning for more.
When understanding your audience, you can also determine the types of content they want to see in the future. You can also tailor content based on their interests, needs, and preferences to be relevant and engaging.
Knowing your target audience will help you stay ahead of the competition, so make sure you take the time to get to know them.
Create A Content Calendar.
Creating a content calendar each week is essential for and effective marketing campaign.
It allows you to plan and schedule your content in advance, ensuring that it’s published on time and that you remain consistent with your output.
Best Content Marketing Tools For 2023.
Brevo empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.
Anyword is a technology company that offers an artificial intelligence platform, using natural language processing to generate and optimise marketing text for websites, social media, email, and ads.
Iconosquare brings together the most important aspects of social under one roof, making it possible to deliver your best campaigns and track them with pin-point precisions.
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories and customer questions while monitoring your brand.
Loop Prospecting is an all-in-one property software to provide integrated Prospecting, CRM & Property Data. They can power up any modern-day estate agent with the tools they need to source, secure, service and sell more property.
Canva is a powerful design tool that can be used by estate agents to create content that will wow your audience. It’s a free tool that allows you to work with photo editing, video editing, design layout, fliers, social media posts and more.
Today a Competitor, Tomorrow, a Highly Recommended Property Expert.
EAM converts your estate agency into a local powerhouse, filled with local property market insight, fresh and engaging content, property marketing tips and other material that will interest the local community of buyers, sellers, landlords and tenants.
Your marketing strategy is built to generate tangible ROI based on your core business goals.
We bring together the right processes, people and technologies, and we manage every aspect of your creative, distribution and lead nurturing workflows. Whether you need help with social media posts, blogs, email marketing or creative and fresh content, with have the right ideas for estate agents.