Creating content for estate agents can be daunting, especially when you don't know where to start. Fortunately, there are plenty of content types that estate agents should be considering to reach...
Content For Estate Agents.
A smart content for estate agents strategy allows you to build greater brand awareness and generate more leads and listings.
How Content Can Help You Grow Your Pipeline.
67% of marketers report that content generates demand/leads. A 7% increase since last year.
78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
73% of people prefer to learn about a product or service from a short video. A 4% increase since last year.
Our Latest Projects
A 172% growth in local traffic through optimised content and technical SEO.
Through on & off page SEO, we have increase traffic to their site by 265%.
This site has enjoyed a 4,450% increase in local traffic since December 2023.
What Are The Benefits Of Content For Estate Agents?
It Raises Brand Awareness.
When content is published online, it is seen not only by your established clients but by potential customers as well. If your content is frequently popping up on their devices and laptops, you’ll be at the front of their minds the next time they are looking for a local agent.
It Builds Trust.
By bringing value to your content, you increase the familiarity between you and your audience and ultimately begin to earn their trust. As a result, you are all the more likely to be seen as the right agent to help them with their move.
Improves Social Engagement.
According to the 2021 Sprout Social Index Report, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023 and beyond.
Drives Traffic to Your Website.
By regularly producing content for your various channels and platforms, you can be sure that you will benefit by receiving more traffic to your website. Whether it is from your social media content, blog articles, networking events or a sponsorship banners.
Content Marketing Explained.
The 80/20 Rule.
A proven strategy such as the 80/20 rule (where 80% of your content should be relevant, informative and entertaining to your audience) helps produce greater engagement, awareness and trust around your brand. The remaining 20% of your content needs to pitch your expertise and show why you’re the go-to estate agent within your area. When done right, it helps you produce a greater return on investment (ROI).
The 7-11-4 Rule.
The 7-11-4 rule is actually a simple and effective sales and marketing strategy to engage more customers and win more business.
It’s a full-time job but by using this effective content marketing strategy, you can start to dominate your market and be seen as the go-to estate agent within your territory.
7 hours of content consumed, 11 touch points & 4 locations.
Market Mindshare is the holy grail and is the main reason why estate agents should take content marketing seriously.
By using the 80/20 and 7-11-4 strategies correctly, you can make sure you own the market mindshare within your targeted location and are top-of-mind when someone in your local area thinks of a local estate agent or property expert.
Our Content Services Include:
Having high-quality content on your website is key to staying at the top of search engine rankings! From keywords to videos, the content you produce has an impact on your SEO success. We have created a blue print that enabled estate agents to generate traffic and leads from their websites through our content marketing strategy. See our SEO Services.
With digital marketing being the primary focus, it’s easy to forget the advantages of printed material!
From postcards to brochures and business cards, there’s still much to be said for physical materials. And when combined with a localised digital marketing strategy, you can quickly see the benefits of pairing both types into your campaign.
Social media marketing is more than just a place to share listings and links to online valuation tools. It’s an incredible platform for creating content that can have powerful benefits for your business. When it comes to crafting a strategic social media strategy to build brand awareness, we like to think outside of the box.
Email marketing is a great way to reach customers and stay top-of-mind. But you need to know how to best nurture your audience and convince them to instruct you to list their property. Learn about our full marketing services here.
Our efforts are designed to generate leads, so it is vital out email marketing standout and is effective.
Latest Content Marketing Blog Posts.
Writing Killer Blogs to Rank Your Estate Agent’s Site
Having the best content in the world doesn’t mean anything if you don’t use it properly to get traffic to your website or sales to your estate agent's services. After all, what’s the point in having...
Why Estate Agents Should Post Blogs
With the many benefits of having an online space for your estate agency business, blogging is undoubtedly something to consider. If you have any doubt about whether this would benefit you, here are...
What Makes A Good Content Marketing Strategy?
Define Your Goals.
When it comes to content marketing, it is vital to clearly understand what you want to achieve with your strategy. This means having clear objectives and goals in place.
Your goals should be measurable and actionable so that you can track your progress over time and make adjustments as needed. They should also be realistic and achievable so they don’t become too difficult to reach.
Some common goals that estate agents have with their content marketing strategies include increasing website traffic, growing brand awareness, generating leads, and boosting conversions.
Research Your Competition.
Take the time to research your competition when creating a content marketing strategy. Knowing what these estate agents are up to will help you determine what type of content will be most effective and successful in helping you reach your goals.
Analysing their marketing efforts and campaigns will give you a better understanding of what works for them and give you ideas for your content.
Take the time to check out their website’s written articles and social media channels. Note down the types of content they create, the frequency of their posts, their strategies, the keywords and topics they use, and any other insights that may be helpful.
Don’t forget to check out their engagement rates on their posts. This will indicate how successful they are in getting people to interact with their content.
Know Your Audience.
Before you can create an effective content marketing strategy, you need to know your audience. It’s important to understand who you’re targeting, as this will determine the kind of content you should be creating and allow you to create valuable content for them. Consider questions such as:
– Who is your ideal customer?
– What do they care about?
– What kind of content do they respond to?
– Where do they live?
By getting to know your target demographic, you’ll be better equipped to create content that resonates with them and keeps them returning for more.
When understanding your audience, you can also determine the types of content they want to see in the future. You can also tailor content based on their interests, needs, and preferences to be relevant and engaging.
Knowing your audience will help you stay ahead of the competition, so make sure you take the time to get to know them.
Create A Content Calendar.
Creating a content calendar is essential for effective content marketing campaigns.
It allows you to plan and schedule your content in advance, ensuring that it’s published on time and that you remain consistent with your output.
Best Content Marketing Tools For 2023.
Sendinblue empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.
Anyword is a technology company that offers an artificial intelligence platform, using natural language processing to generate and optimise marketing text for websites, social media, email, and ads.
Iconosquare brings together the most important aspects of social under one roof, making it possible to deliver your best campaigns and track them with pin-point precisions.
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories and customer questions while monitoring your brand.
Loop Prospecting is an all-in-one property software to provide integrated Prospecting, CRM & Property Data. They can power up any modern-day estate agent with the tools they need to source, secure, service and sell more property.
Canva is a powerful design tool that can be used by estate agents to create content that will wow your audience. It’s a free tool that allows you to work with photo editing, video editing, design layout, fliers, social media posts and more.