Why On-Page SEO Is Critical for Estate Agents

by | May 22, 2023

On-page SEO is an essential element for any website to be successful. It helps your website rank higher in search engine results, drives more organic traffic to your site, and ultimately helps you reach more potential customers. In this article, I’ll examine on-page SEO for estate agents and why it is critical to your business’s growth.

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What is On-Page SEO?

On-Page SEO refers to the practice of optimising individual webpages on your website in order to improve your rankings in search engines like Google. This includes optimising various elements of your web pages, such as content, HTML source code, and images, among others.  The primary goal of On-Page SEO is to make your website more search engine-friendly so that it appears higher up in search engine results pages (SERPs). This can ultimately help increase your domain authority and lead to more organic traffic, as more people will be able to find your website when they search for relevant keywords.

The Benefits of Optimising Your Web Pages

Optimising your web pages for on-page SEO has several benefits that can help your estate agency website grow and succeed. Let’s take a look at some of these benefits:

Increased Visibility in Search Engines

On-page SEO techniques can help improve your website’s ranking. Meaning that your website will be more visible to users who are searching for keywords related to your business. The higher your website ranks, the more likely users are to click through to your site, increasing your organic traffic.

Better User-Experience

Optimising your web pages for on-page SEO also means optimising for user experience. By optimising your pages with high-quality content, appropriate headings, and meta descriptions, you are making it easier for users to find the information they are looking for. This can improve user engagement and reduce bounce rates, which in turn can help improve your website’s ranking and leads.

Improved Conversion Rates

When you are optimised for on-page SEO, you are targeting specific keywords and topics that are relevant to your business. This can help attract users who are more likely to convert into customers or clients. By providing relevant content, clear calls-to-action, and a user-friendly experience, you can increase your website’s conversion rates and grow your business.

Better Analytics Tracking

By implementing proper tracking codes and analytics tools, you can gather data on your website’s traffic, user behaviour, patterns and conversions. This data can help you make informed decisions about your marketing strategy and optimise your website even further for better results.

How to Optimize Your Webpages for On-Page SEO

Now that you understand the importance of on-page SEO, let’s take a look at the most important aspects of on-page SEO. Before you begin, you might want to learn how to conduct an SEO audit

Conduct Keyword Research

First and foremost, it’s important to conduct keyword research to identify the phrases and words your audience is searching for. Once you have a list of keywords, you can strategically place them on your web pages to optimise for search engines. Some of these keywords can be place on pages already built, whilst others will need new pages to be built to house them.  Here is an example of a keyword audit (estate agents in Bristol) using SE Ranking with suggested keywords relevant to the primary keyword.

Keyword Research Overview

Keyword Research Suggestions Keyword Research Top performers

Optimise Your Title Tags

Title tags are one of the most critical on-page SEO elements. They help search engines understand what your page is about. Make sure to include your primary keyword in your title tag, as close to the beginning as possible.

Write Compelling Meta Descriptions

Meta descriptions are the snippets that appear in search results under the title tag. Make sure your meta description includes your primary keyword and a compelling description that entices users to click through to your page.

Optimise Your Header Tags

Header tags (H1, H2, H3, etc.) help break up your content and make it more scannable for users. Make sure to include your primary keyword in your H1 tag and use H2 and H3 tags to break up the content into sections. Here are examples of the meta tags used for Bristol Property Centre, which currently ranks 1st for Estate Agents in Bristol.

Competitor Crawl using Moz Bar Improve Your Page Load Time

Page load time is a critical factor in SEO. A slow website can impact your search engine rankings and user experience. Use tools like Google’s PageSpeed Insights or GT Metrix to identify issues that may be impacting your page speed and work to resolve them.

Use Alt Text for Images

Alt text is a brief description of an image that appears when the image fails to load. Use descriptive alt text that includes your primary keyword to help search engines understand what the image is about.

Write Quality Content

Finally, it’s essential to write quality, relevant content that provides value to your users. Avoid keyword stuffing and focus on creating content that answers users’ questions and addresses their pain points. There are plenty of factors that can help your on-page SEO and I hope this article has helped answer any questions you have. Get more insight into SEO factors in my article here.


I hope this helps!

Paul 😀

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