Our Top SEO Tips For Estate Agents 2023

by | Feb 18, 2023

SEO is often considered a long-term strategy, one that you don’t see results from immediately. However, there are simple steps you can take today that will allow you to see positive results in less time than you’d think. Here are some quick SEO tips that will improve your search rankings and not require tons of time to implement.

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Reshare Evergreen Content Via Your Newsletter

Next time you send out your email newsletter, share evergreen content from your site. It’s easy to dismiss older posts as less important, but if they have relevant information that your followers will care about, they’re definitely worth resharing.

Plus, older content has existed longer, meaning it’s had more time to rank. The more time that people spend on your older articles, the higher your site will rank because it shows Google that you’re providing users with the content they crave.

Check Evergreen Content

Along with sharing evergreen posts, put a strategy in place to update older blog content on your site once or twice a year. While actually updating the content can take quite some time, you can at least see which content needs an update rather quickly if you use the right tools.

Run your evergreen content through an SEO editing tool, like SemRush or SE Ranking, to see how well it ranks for its designated keyword. This test only takes seconds to generate results, and it provides you with a list of words or phrases to add that will help your content rank higher for the desired term.

Link to Authoritative Sites

If you’re a studious writer who researches and credits your sources using authoritative sites, Google will reward you. When you link out to a site that has a high rank on Google, it means that the site is already vetted and approved as a quality source for content. By association, Google will take your site into account as a reputable source on the topic you’re covering.

Enhance Your Site With Multimedia Content

Is your site mostly filled with text-based content? One way to potentially rank higher in search results is to mix up the type of content you share on your site. For example, embed relevant videos into your blog posts or repurpose a blog post into a video.

Check Duplicate Title Elements

You can use Google Webmaster or SemRush to see whether there are duplicate pages, keyword cannibalization, or bad title element structure. If there are any issues, you can write unique title elements, create redirects, or include another unique keyword.

Use this strategy twice a year to eliminate any duplicate content and other issues that could be killing your SEO rankings.

SEO Tips For Your Estate Agency Business

Boost Website Pages With Internal Links

Internal links have an incredible impact on a page’s performance in search engines. These are the pages of a website that link to other pages on the same site.

Simply put, the higher the number of links on a page, the greater is the page rank. Look for pages that rank higher because of their keywords. Since these pages are already doing well, internal links will impact them greatly. Speaking of internal linking, why not visit this page for further tips on factors that affect a blogs SEO?

Be a Regular Creator

Published content regularly to learn what resonates best with your audience. Even if some doesn’t do well, learn from it to get an idea of what works and what doesn’t. Start with easier topics and slowly move into other areas.


Metadata is not only important but is arguably the most direct way you can coax someone onto your website, as it is one of the first things both Google and potential visitors will see. Google uses what is known as ‘crawlers’ to scan through websites and collect information that matches search queries.

When crawling sites, after first indexing the URL, metadata is one of the next things on their checklist. This includes meta titles and meta descriptions – i.e. the page title and short preview line you see when you search for something on Google. You can think of metadata almost as your shop window.


As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.

You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links, there are plenty of other activities that can help speed up this process:

  • Guest blogging.
  • Testimonials.
  • Answering questions on sites like Quora.
  • Creating shareable content such as videos and infographics.
  • Using industry contacts and sharing on social (e.g. LinkedIn).

Wider technical SEO

Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings.


I hope this helps!

Paul 😀

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