On-page SEO is an essential element for any website to be successful. In this article, I’ll examine on-page SEO for estate agents and the benefits.
Why On-Page SEO Is Critical for Estate Agents
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SEO For Estate Agents.
SEO for estate agents is essential for digital marketing to increase recognition of your business and expand its output. If you want to lead the local market, get more property listings and be highly regarded in your area, don’t disregard SEO.
On-Page SEO | Off-Page SEO | Optimised Landing Pages | Backlink Campaigning
Benefits of SEO.
Increase Your Rankings and Lead Generation Using Our Search Engine Optimisation Services.
Organic search offers higher click-through rates than paid search ads. 27.6% for organic vs. 3.17% for paid.
Pages in position 1 on Google receive 81.5% more clicks than pages in position 2.
Site speed matters. Even a 1-second delay in mobile load times can reduce conversion rates by up to 20%.
Local SEO Techniques For Estate Agents
Local SEO for estate agents is a powerful tool that can help you reach the customers in your area who are searching for your services online. Get our tips here.
Link Building Tips For Estate Agents
Link building for estate agents is essential to boosting search engine rankings and generating local traffic and leads to your website pages.
Our Services Include:
On-Page Optimisation.
On-page SEO is a fundamental strategy for achieving improved website performance, visibility and increased User-Experience. If you want to increase your revenues, we always start a new project by conducting an audit of your website to determine any errors, so we can rectify them. Look at On-Page SEO and the foundation of a productive campaign.
SEO Keyword Research.
Keyword optimisation is the process of researching and targeting keywords to use on a website that will increase its ranking on search engine results pages. This improves a site’s visibility online, driving more traffic from prospective customers who are looking to sell or let their property. Most estate agents only focus on the obvious keywords, but by producing a content-rich website with multiple leading pages and clusters, your estate agent website can easily be found for multiple searches, resulting in more organic traffic and leads.
Off-Page Optimisation.
Off-page SEO describes optimisation techniques that can improve your ranking in search engine results pages (SERPs). Although these methods take place outside your website, they still help improve your website’s domain authority and ranking. These techniques include Backlinks, social media, guest blogging, positive reviews, forum posting and local listings.
Backlinks & Citations.
Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have higher organic search engine rankings, making building links a vital component when serious about ranking your website above other estate agents within your area.
What is Estate Agent SEO?
Local businesses can’t turn their back on Google rankings and good SEO. Having a good strategy can really boost your estate agent website’s visitors. Not optimising your site, while your rivals do, will mean you are overshadowed online, and your chances of appearing organically will drop sharply.
We offer bespoke solutions and help estate agents and letting agents rank their websites on Google’s first page and drive local traffic to their pages. So if you want to rank highly on your estate agency website and generate more leads, speak to us. We would love to help.
The kind of SEO estate agents require is one that bolsters authority and expertise within the property sector. This, consequently, means Google will raise your website’s ranking within your locality since they’ve identified you as the go-to local property expert for selling/letting homes. This is why it’s important to collaborate with a firm that comprehends SEO for estate agents, frequent searches for your specialism, and how to surpass the local rivalry for the highest position.
SEO For Estate Agents – Our Blueprint.
Get Fast Results.
We have been optimising websites for estate agents quickly & efficiently since our launch in 2018, and with our no-nonsense approach and low overheads, we are able to offer our excellent services at an affordable price.
From the first month of working with us, we can guarantee you will see an increase in your website’s ranking positions on Google. Our approach & tailored techniques are designed to suit local property businesses & websites, and we have worked hard to get a working formula that is primed to get you the best results through local SEO.
Our Approach.
Our expertise and client-centred approach are the heart of what we do. Although we’re a small agency, we all share one passion: Creating estate agent SEO strategies that work for our clients!
We monitor our client’s performance every day, challenging assumptions with real data and giving you the tools to transform your marketing.
By working in partnership, we build lasting relationships that bring year-on-year growth and the kind of ROI your business deserves.
Our Winning Estate Agent SEO Strategy.
SEO for estate agents is a key source of visitors for any local firm wanting to get more property listings. Sadly, many estate agents battle to be top-ranked on Google, as they know the advantages a high search engine rating can offer their company.
Yet, despite the challenges of ranking websites for estate agents, an effective SEO campaign can still prove transformative for your marketing and business growth; one need only collaborate with a knowledgeable expert in SEO and best practices. Here is our checklist to assist in ranking estate agent websites in 2023.
Fast-Loading and High-Performing.
Ever since the page experience update of 2021, Google has placed more emphasis on high-performing, fast-loading websites in its ranking algorithm. Page Speed Insights and Core Web Vitals are essential tools for monitoring and evaluating the speed and performance of your website.
A.I Content & Content Writing software.
Despite all of the 2022 updates focused on combatting auto-generated content, the use of AI content will likely only increase.
The number of online marketing applications that now integrate with AI is only increasing, and it’s no wonder that these integrations can be incredibly time-saving! Most content marketers have utilised some version of these types of AI content generators over the past year.
Content Localisation.
The goal of content localisation is to create a user experience customised to your target markets that will help you improve engagement and conversions in geo-targeted locations.
Content localisation includes adapting your web content to the requirements and needs of specific languages, cultures, or regions.
It includes all the technical aspects of your content – texts, design, images, product offerings, pricing, etc. That way, your international potential customers will feel at home.
EEAT: Experience, Expertise, Authority, Trust.
As of December 2022, Google’s popular EAT acronym (Expertise, Authority, Trust) has gotten an additional E: Experience. Google will now consider the experience of the author or creator when evaluating the quality of content.
What does that mean to you? Ensure all your content applies the EAT rule of content but has multiple authors covering different sections of your property business too. Make them experts in sales, lettings, negotiations, estate agency industry insights, etc. Find out about our Content For Estate Agents Services.
Google Ads Will Lose Out to Organic Search.
Recent revenue reports from Google and Bing Ads clearly indicate a declining trend. In October 2022, Google Ads revenue increased by just 4.25%. The previous report showed an increase of 13.5%, and the one before that, 22%. This is nothing but a signal that companies are reducing the cost of paid advertising. Additionally, many marketing agencies say average listing costs have also fallen.
Topic Clusters.
Topic clusters are a method of organising content around a specific topic or theme. For example:
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A territory page “pillar page” that covers the services you offer in your targeted local.
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Clusters that cover specific aspects of the location and your services and then hyperlinked on the central “pillar page”.
Best Tools For 2023.
Google Search Console.
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
SE Ranking.
SE Ranking helps deliver extensive data on a website’s keyword positions with pinpoint accuracy across major search engines.
Identify top keywords
Finetune your strategy
Stay on top of Google updates
Surfer.
Surfer is a cloud-based on-page optimisation tool that allows you to analyse and compare your own pages against what currently ranks high on search engines.
If you want your estate agent site to outrank your competitors for target keywords, this tool will revolutionise your campaigns.
All In One.
All in One is a powerful and user-friendly tool that will do wonders for your estate agents SEO strategy.
On-Page Analysis
Rich Snippets Schema
Link Assistant.
WP Rocket.
WP Rocket offers powerful solutions to boost your loading time, improve page speed, and optimise your Core Web Vitals.
On top of its default features, WP Rocket offers a set of advanced options to boost your website’s performance.
Answer The Public.
Answer the Public listens into autocomplete data from search engines and then cranks out every useful phrase and question people are asking around your selected keyword.
It’s a goldmine of consumer insight you can use to create fresh content.
Estate Agent SEO – FAQ’s
How does it work for the property industry?
Working as an SEO consultant for estate agents, our key aim is to boost rankings on Google, driving more local web traffic to your pages and, therefore, more leads. With thorough keyword research and a winning ranking strategy, you’ll beat competitors and be the number-one choice for your desired market.
How to get onto Google Maps?
As well as optimising your website for more leads, you can claim and improve your business listing using Google My Business and have a strong presence on their Map Pack. This local SEO approach enables your target audience to spot your estate agency business more easily on local searches. To have the best results, your services will stand out from the other listings, leading to more phone calls, visitors in person, website views and visits.
How to get my listing found on a property search?
It’s not just about ranking your key pages. It’s getting more visitors to your listings too. Though plenty of agents and properties are on Rightmove or Zoopla, when someone lands on your listing page, they can only look through your portfolio. Even if they use the property portals, having your listing page on page one of Google will get more views and queries.
Here are some random search terms with their monthly search volume to show it.
To put this into some perspective, here are a few random search terms, including their monthly search volume.
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- Property for sale in Guildford (2.4k searches a month)
- Property for sale in Poole (2.0 searches a month)
- Property for sale in Stockport (720 searches a month)
- Property for sale in Swansea (6.6k searches a month)
What is link building?
Link building is an SEO strategy for getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more organic search traffic.
Links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in the search engines, you will almost certainly need links.
As a general rule, pages with more backlinks tend to rank higher in search results.
What are the best keywords?
There are many ways you can use search engine optimisation for your estate agency business to dominate the local property market, but part of the process for many estate agencies is to ensure you are ranking for the right keywords.
When it comes to keyword research, there’s no one-size-fits-all approach. Every territory has its own competitors and challenges. That said, here is a list of keywords you should try to rank for on your website for greater SEO success.
- property for sale near me
- property for sale in (location)
- local estate agent
- estate agent in (location)
- tips on selling your (location) home
- (location) property market update
- struggling to sell my (location) home
- best estate agent in (location)
- can’t sell my (location) home
- moving to (location)
- where to live in (location)
- why isn’t my (location) house selling
- how much is my (location) house worth
- need help selling my (location) property
