SEO For Estate Agents.

SEO for estate agents is a vital digital marketing channel to help you build brand awareness and grow your business’s pipeline.

Benefits of SEO For Estate Agents.

Organic search offers higher click-through rates than paid search ads. 27.6% for organic vs. 3.17% for paid.

Pages in position 1 on Google receive 81.5% more clicks than pages in position 2.

Site speed matters. Even a 1-second delay in mobile load times can reduce conversion rates by up to 20%.

Our Latest Estate Agent SEO Projects

Estate Agent SEO

A 172% growth in local traffic through optimised content and technical SEO.

estate Agency SEO

Through on & off page SEO, we have increase traffic to their site by 265%.

SEO Estate Agent

This site has enjoyed a 4,450% increase in local traffic since December 2023.

Our SEO For Estate Agents Services Include:

On-Page SEO.

A fundamental strategy for achieving improved website performance, visibility and increased User-Experience. If you want to increase your revenues, we always start a new project by conducting an audit of your website to determine any errors so we can rectify them. Look at On-Page SEO and the foundation of a productive campaign.

Keyword Optimisation.

Keyword optimisation is the process of researching and targeting keywords to use on a website that will increase its ranking on search engine results pages. This improves a site’s visibility online, driving more traffic from people who are actually looking for a service you offer – selling homes. Learn more about Keyword Research.

Off-Page SEO.

Off-page SEO describes optimisation techniques that can improve your ranking in search engine results pages (SERPs). Although these methods take place outside your website, they still help improve your website’s domain authority and ranking. These techniques include Backlinks, social media, guest blogging, forum posting and local listings.

Backlinks & Citations.

Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have higher organic search engine rankings, making building links a vital component when serious about ranking your website above other estate agents within your area.

What is SEO For Estate Agents?

Estate agents can’t turn their back on Google rankings. It’s clear that with a well-thought-out strategy, you can significantly improve web page traffic to your estate agent’s website. If you’re not optimising your website, but your competitors are, they’ll overshadow you online, which means your chances of being found organically will dramatically decrease.

We offer bespoke solutions and help estate agents and letting agents rank on Google’s first page and drive local traffic to their websites. So if you want to rank your estate agency website and generate more leads, speak to us. We would love to help.

What Are The Benefits Of SEO For Estate Agents?

Get Fast SEO Results.

We have been optimising websites for estate agents quickly & efficiently since our launch in 2018, and with our no-nonsense approach and low overheads, we are able to offer our excellent services at an affordable price.

From the first month of working with us, we can guarantee you will see an increase in your website’s ranking positions on Google. Our approach & tailored techniques are designed to suit local property businesses & websites, and we have worked hard to get a working formula that is primed to get you the best results.

Estate agents SEO
Our SEO For Estate Agents Approach

Our SEO Approach.

Our expertise and client-centred approach are the heart of what we do. Although we’re a small agency, we all share one passion: Creating SEO strategies that work for our clients!

We give our clients performance every day, challenging assumptions with real data and giving you the tools to transform your marketing.

By working in partnership, we build lasting relationships that bring year-on-year growth and the kind of ROI your business deserves.

Become The Go-To Local Estate Agent Through SEO.

We have been helping estate agents with their Digital Marketing and Google rankings and property listings across the UK and don’t just focus on getting more traffic to a website or page. We are only happy when our clients receive leads, valuations or view requests.

We use the latest SEO tools, such as Google keyword planner, Surfer SEO, SE Ranking and SEMRush, to help determine search terms to drive more prospective customers to your estate agents websites, and by doing so, we can completely transform their Local SEO.

Latest SEO Blog Posts.

SEO Factors That Affect Estate Agents

SEO Factors That Affect Estate Agents

Search engine optimisation, or SEO, is incredibly important for marketers. When you optimise your web pages (including your blog posts), you're making your website more visible to people who are...

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Our Winning SEO Strategy For Estate Agents.

Search engine optimisation is a vital source of traffic for estate agencies looking to generate more property listings. Unfortunately, there are a lot of estate agents all fighting to be at the top spot of Google, as they all understand the benefits ranking high in Google searches can bring to their estate agency business.

Well, despite the challenges that come with ranking websites for estate agents, it is definitely possible, and an effective SEO campaign can completely transform your marketing strategy and business growth. Here is our checklist to help rank estate agent websites in 2023.

Fast-Loading and High-Performing.

Ever since the page experience update of 2021, Google has placed more emphasis on high-performing, fast-loading websites in its ranking algorithm. Page Speed Insights and Core Web Vitals are essential tools for monitoring and evaluating the speed and performance of your website.

A.I Content & Content Writing software.

Despite all of the 2022 updates focused on combatting auto-generated content, the use of AI content will likely only increase in 2023.

The number of marketing applications that now integrate SEO and AI is only increasing. And it’s no wonder because these integrations can be incredibly time-saving! Most content marketers have utilized some version of these types of AI content generators over the past year.

Content Localisation.

The goal of content localization is to create a user experience customized to your target markets that will help you improve engagement and conversions in geo-targeted locations.

Content localization includes adapting your web content to the requirements and needs of specific languages, cultures, or regions.

It includes all the aspects of your content – texts, design, images, product offerings, pricing, etc. That way, your international customers will feel at home.

EEAT: Experience, Expertise, Authority, Trust.

As of December 2022, Google’s popular EAT acronym (Expertise, Authority, Trust) has gotten an additional E: Experience. Google will now consider the experience of the author or creator when evaluating the quality of content.

What does that mean to you? Ensure all your content applies the EAT rule of content but has multiple authors covering different sections of your business. Make them experts in sales, lettings, negotiations, insights, etc. Find out about our Content For Estate Agents Services.

Google Ads Will Give Loss Out to Organic Search.

Recent revenue reports from Google and Bing Ads clearly indicate a declining trend. In October 2022, Google Ads revenue increased by just 4.25%. The previous report showed an increase of 13.5%, and the one before that, 22%. This is nothing but a signal that companies are reducing the cost of paid advertising. Additionally, many marketing agencies say average listing costs have also fallen.

Topic Clusters.

Topic clusters are a method of organising content around a specific topic or theme.

For example:

  • A territory page “pillar page” that covers the services you offer in your targeted local.
  • Clusters that cover specific aspects of the location and your services and then hyperlinked on the central “pillar page”.

Best Estate Agent SEO Tools For 2023.

Google Search Console.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

SE Ranking.

SE Ranking helps deliver extensive data on a website’s keyword positions with pinpoint accuracy across major search engines.

Identify top keywords

Finetune your strategy

Stay on top of Google updates

Surfer SEO.

Surfer is a cloud-based on-page optimisation tool that allows you to analyse and compare your own pages against what currently ranks high on search engines. 

If you want your estate agent site to outrank your competitors for target keywords, this tool will revolutionise your SEO campaigns.

All In One SEO.

All in One is a powerful and user-friendly tool that will do wonders for your SEO strategy.

On-Page Analysis

Rich Snippets Schema

Link Assistant.

WP Rocket.

WP Rocket offers powerful solutions to boost your loading time, improve page speed, and optimise your Core Web Vitals.

On top of its default features, WP Rocket offers a set of advanced options to boost your website’s performance.

Answer The Public.

Answer the Public listens into autocomplete data from search engines and then cranks out every useful phrase and question people are asking around your selected keyword.

It’s a goldmine of consumer insight you can use to create fresh content.

SEO For Estate Agents – FAQ’s

How does SEO work for the property industry?

SEO for estate agents is all about optimising your key pages to rank higher on Google and generate more traffic to your website from local search queries. The more local traffic you drive to your pages for these search terms, the more leads you generate.

Through keyword research and a strong SEO strategy, you can ensure your estate agent’s website outperforms your competitors, and you become the go-to estate agency for your target audience.

How to get onto Google Maps?

As well as optimising your website to generate more leads, you can claim and improve your business listing using Google My Business and claim a strong presence on their Map Pack. This allows your target audience to easily see your estate agency business as it will be clearly visible on local searches.

When done right, your services will be more visible than other business listings, allowing you to get a greater share of phone calls, walk-ins and website visits.

How to get my listing found on a property search?

SEO for estate agents isn’t just about ranking your key pages. It’s about getting more traffic to your property listings too.

Whilst there will be many estate agents and listings found on Rightmove or Zoopla, when someone lands on your property listing page, it is only your portfolio they can browse through. And although any potential buyer will ultimately visit these property portals, having your listing page rank on page one of Google will greatly increase views and enquiries.

To put this into some perspective, here are a few random search terms, including their monthly search volume.


  • Property for sale in Guildford (2.4k searches a month)
  • Property for sale in Poole (2.0 searches a month)
  • Property for sale in Stockport (720 searches a month)
  • Property for sale in Swansea (6.6k searches a month)

What is link building?

Link building is an SEO of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.

Links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links.

As a general rule, pages with more backlinks tend to rank higher in search results.

What are the best SEO keywords?

There are many ways you can use SEO for your estate agency business and dominate the local property market, but part of the SEO process is to ensure you are ranking for the right keywords.

When it comes to SEO for estate agents, there’s no one-size-fits-all approach. Every territory has its own competitors and challenges. That said, here is a list of keywords you should try to rank for on your website for greater SEO success.

  • property for sale near me
  • property for sale in (location)
  • local estate agent
  • estate agent in (location)
  • how to sell my home
  • tips on selling your (location) home
  • (location) property market update
  • struggling to sell my (location) home
  • best estate agent in (location)
  • can’t sell my (location) home
  • moving to (location)
  • things to do in (location)
  • where to live in (location)
  • why isn’t my (location) house selling
  • how much is my (location) house worth
  • best schools in (location)
  • need help selling my (location) property

Obviously, you will want to include your target location to optimise for local SEO.

What are cluster pages?

To the reader. Topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject that enables the visitor to satisfy their search query while visiting your site.

To Google. Topic clusters are a group of content pages that revolves around a central topic and use a pillar page to link to and from. As a result, linking topic cluster pages to pillar pages will eventually improve your SEO by giving your pillar page authority over a particular topic.

What am I walking about? If you have a page that focuses on selling homes in and around the Bristol area but no other supporting pages that focus on your services within the targeted location, Google might fail to see you as an authoritative expert for that area. Meaning Google will rank other websites over yours.

Check out the diagram below to better understand how you should structure your website for maximum SEO success.

Website structure for estate agents