Digital marketing is the most effective way to keep your estate agency business top of mind and is an effective way to reach current and potential customers with relevant content without having to spend a lot of money.
In this blog post, I’ll share tips for using digital marketing to stay top of mind with customers. From creating content that engages customers to using targeted advertising, these strategies will help you stay connected to your audience and maintain a top-of-mind presence. So let’s dive in and explore the best ways to make the most out of digital marketing!
- 67% of clicks go to the first 5 results displayed in search engines. (Advanced Web Ranking)
- 55% of buyers do research via social media. (IBM)
- On average, email marketing has a 4400% ROI. (OptinMonster)
Use SEO keywords
Having a strong online presence is critical for your estate agent’s visibility. One of the best ways to ensure that your business stays top of mind with customers is to use SEO keywords to ensure your website, and pages are highly visible on search engines.
When choosing keywords, it’s important to consider what your customers are searching for. Think about the phrases and terms relevant to your business that your target audience is likely to use when searching online.
Your content should highlight your expertise in selling and renting properties and the local market. You can also create localised content focusing on local attractions, businesses and events. They will bring local traffic. You can leave CTA banners (like the one below) to encourage the reader to take action.
Some keywords you could target are.
- Local Estate Agent in (Location)
- How to Sell My (Location) Home
- Find a tenant in (Location)
- Property Management and Lettings in (Location)
- About (Location)
Niche Blog Posts
- How to add value to your property
- When is the best time to sell your (Location) property
- This month’s (location) property market update
- Tips for buying a property
- How to sell your (Location) home fast
- Home selling tips
Community-Focused Blog Posts
- Schools in (Location)
- Gyms in (Location)
- Walks in in (Location)
- History of (Location)
- Things to do with kids in (Location)
Once you have identified your keywords, incorporate them into your website copy, blog posts, and social media content. But don’t overdo it – too many keywords can harm your SEO rankings. As a rough rule, have the keyword in your page title, meta description, H1 and then once more within your paragraph.
Use Retargeting Ads
Retargeting ads, also known as remarketing ads, are a powerful way to stay top of mind with your target audience. Retargeting ads work by displaying ads to customers who have already visited your website or interacted with your brand online. These ads keep your brand in front of customers and remind them of your products or services.
Here are a few tips for using retargeting ads effectively:
Set a clear goal: Before running retargeting ads, decide what you want to achieve. Do you want to drive sales, increase brand awareness, or promote a new listing? Setting a clear goal will help you create ads tailored to your objectives.
Segment your audience: Not all website visitors are the same. By segmenting your audience based on their behaviour on your website, you can create targeted ads that are more likely to resonate with each group. For example, you might create separate ads for visitors who abandoned an instant valuation request versus those who spent a lot of time on one of your location pages.
Use compelling visuals and copy: Retargeting ads should be visually appealing and include a clear call-to-action (CTA). Use high-quality images or videos that showcase your services, and write copy that speaks directly to your audience’s pain points or desires.
Don’t overdo it: While retargeting ads can be effective, it’s important to do just what is necessary. Bombarding your audience with too many ads can be overwhelming and turn them off your brand. Consider limiting the frequency of your ads or adjusting your targeting criteria to reach a more specific audience.
By using retargeting ads as part of your digital marketing strategy, you can stay top of mind with customers and increase the chances of them returning to your website to book a consultation or take other desired actions.
Use Social Media
Social media has become an integral part of people’s daily lives. As such, it provides a unique opportunity for businesses to engage with customers and potential customers. Using social media is an excellent way to stay top of mind with your audience, but it can also be a challenge.
Consistency is key: One of the most important things to remember when using social media is to post consistently. Create a social media content calendar to help you plan your posts so you’re not scrambling at the last minute.
Choose the right platforms: Different social media platforms have different demographics, so choose the ones that align with your target audience. For example, Facebook may be your best bet if you’re targeting older audiences. However, if you want to reach a younger demographic, Instagram and TikTok may be better options.
Create engaging content: You must create interesting content that captures their attention and encourages interaction. Consider creating polls, asking questions, or posting videos to spark engagement with your audience.
Interact with your audience: Social media provides an excellent opportunity for two-way communication between businesses and their customers. Responding to comments and messages helps to build trust and loyalty with your audience.
By following these tips, you can use social media to stay top of mind with your customers and position your brand as an industry leader.
Use Email Marketing
By sending regular emails, you can remind your customers about your products or services and keep them engaged with your brand.
Build your email list: The first step in email marketing is building a quality email list. You can do this by offering free downloads, your instant valuation tool, an email sign-up form on your website or collecting emails at events or trade shows.
Segment your list: Some of your customers are different, so segmenting your email list into groups based on their interests or behaviour is essential. This will allow you to send targeted messages that are more likely to resonate with each group.
Create valuable content: Your emails should offer value to your subscribers, such as exclusive discounts, helpful tips or local property news. By providing value, you’ll keep your customers engaged and more likely to open future emails.
Use catchy subject lines: The subject line is the first thing your subscribers see, so make it attention-grabbing. Use a strong call-to-action or offer a sneak peek at what’s inside to entice them to open the email.
Test and optimise: As with any marketing tactic, it’s crucial to track and measure the success of your email campaigns. Test different subject lines, content and calls-to-action to see what resonates best with your audience and optimise accordingly.
By using email marketing effectively, you can stay top of mind with your customers and keep them engaged with your brand over time.
I hope this helps!