With the many benefits of having an online space for your estate agency business, blogging is undoubtedly something to consider. If you have any doubt about whether this would benefit you, here are seven reasons why you should consider starting a blog for your estate agency business.
- 77 % of internet users read blogs
- Almost half of all internet users take the opinions of bloggers and vloggers into account
Blogging Creates an Online Presence
One of the best ways to keep people interested in your business is to blog about it. A blog helps you establish an online presence and provides another traffic source. It’s also a way to connect with customers, keep them up-to-date on the latest developments, and help solve their problems.
A blog will allow you to regularly publish on your website and rank higher on Google because you consistently produce new content relevant to search queries.
Blogging Improves Your SEO
Choosing the right keywords ensures that the right readers (your target audience) will find your site, giving you a greater chance of converting those visitors into leads. On top of that, by regularly publishing relevant and informative content onto your blog, you will start to bank a huge number of targeted keywords to your site, improve internal linking, own more space on Google search and increase social signals pointing to your website. All vital components to your SEO efforts.
Blogging also helps to boost your domain authority, as having an active blog helps builds greater internal and external linking to your site, a vital component when looking to rank your website. Learn more about domain authority here.
Blogging Helps Educate Your Prospects
Blogs can be an excellent form of marketing because they benefit potential customers by offering solutions to their problems, or at the very least, blogs allow them to realise that you are the local expert in selling homes. Blogging also allows you to connect more with your audience and helps build trust and authority around your business and services. Learn why you should blog and the benefits it will bring to your estate agent’s website.
Blogging Builds Brand Awareness
With over six million blogs on the internet, it can be tough to stand out. However, if you take the time to build an audience of customers and followers, your blog can become a strong asset for your business. Building relationships with your customers is more important than ever, and blogging is one of the easiest ways to start conversations with them.
More Content to Share on Social Media
Social media channels can bring several benefits to your blog — not only for distributing content but also for creating meaningful conversations with your audience. As long as your social media and blog content strategies are aligned, you can easily find new distribution opportunities, new audiences, improved search engine rankings (through social proofing), and much more.
Blogging Helps Convert Traffic into Leads
As long as your blog posts include CTAs and direct your targeted readers to your lead pages, your blog will start to convert your website’s traffic into leads.
Here are 6 strategies to convert your blog readers into leads:
- Newsletter Signups
- CTAs to related offers & Services
- Downloadable eBooks
- Special Promotions
- Instant Valuation
- Request A Call-Back
Blogging Can Help Build Backlinks
It goes without saying that having another site highlight your content is great for brand awareness. But, additionally, backlinks can also increase your search engine authority.
When high-authority or local sites link to your content, search engine algorithms will consider this when ranking your content on result pages. This means that the more backlinks you get from credible websites, the higher your search rankings could get.
I hope this helps!