Why Listing Videos Influence Google Visibility as Well as Enquiries This is a point most estate agents miss. Listing...
About Paul Neal.
The Man Behind The Brand.
Hello! I’m Paul, and I help estate agents and letting agents grow their businesses through digital marketing. I launched my business in 2018, while also working as a Marketing Executive for both eXp and Keller Williams during this time. I am proud to say that I have helped hundreds of estate agents launch and build their businesses, plus helped to guide eXp UK into becoming the UK’s largest estate agency brand with zero ad spend.
With a specialisation in SEO, content marketing, Meta ads, AI search optimisation and email marketing, I’ve witnessed firsthand the transformative power of strategic digital marketing and now work closely with estate agents, helping them generate leads and build their pipelines.
Feel free to reach out to me should you have any questions.
Paul’s Journey in Digital Marketing.
My journey in digital marketing began in 2012 when I embarked on a mission to bridge the gap between emerging drink brands wanting to launch in the UK and their online potential. Over the years, I’ve been fortunate to work with a diverse range of clients, from startups to established enterprises, each with unique challenges and aspirations.
Although I had some incredible successes and experiences, working with the likes of Bacardi and some genuinely innovative distillers from all over the world, it was during this period that I fell in love with locally targeted marketing. I took great joy in launching a product in a local area and tapping into the hearts and minds of the community.
More recently, I have worked as Marketing Exec for Keller Williams and eXp UK, where I have been helping 100’s of start-up estate agents launch and grow their own independent estate agency businesses.
In 2018, I launched my own marketing business, which focuses on helping estate agents generate leads through digital marketing. So far, we have helped large and small estate agents grow their businesses through our winning digital marketing strategies!
Why Work With Paul.
Although I oversee all of the projects I take on, I wouldn’t call myself a one-man band. In fact, I have an army of highly skilled experts behind me. All with their specialist skills to help my clients get maximum ROI.
Estate agents operate in a dynamic and competitive market where a strong online presence can make all the difference. The team and I use a unique approach that combines the power of SEO, content marketing, social media, email marketing, and Facebook ads to create a comprehensive strategy that ensures your estate agency stands out and thrives.
We have a blueprint that works by overwhelming your targeted market with exciting and engaging content that, quite simply, allows our clients to be seen as the local “go-to” estate agents and knowledgeable property experts. We put our skills to good use and help our clients build trust, likability and authority around their business and the services they provide.
Paul’s Latest Blog Posts.
Social Media That Actually Gets You Listings
I've lost count of the number of estate agents who've told me social media "doesn't work." And every time I hear it, I...
The Power of Storytelling in Real Estate Marketing
I was recently looking at an agent’s marketing, and everything was technically “fine”. Professional photos. Polite...
How to Turn Your Property Listings into Social Media Gold
There’s something I’ve noticed while scrolling through social media feeds of estate agents lately. Most posts look the...
The 3 Content Mistakes Realtors Keep Making
For realtors and real estate professionals, your marketing is often your first impression - long before you meet a...
How UK Estate Agents Can Build a Brand That Converts
I’ve lost count of how many times I’ve spoken with estate agents who think branding means having a slick logo,...
How to Build a Lead Gen Machine for Your Estate Agency
If there’s one thing I’ve learned working with estate agents across the UK, it’s this: the agencies that thrive are...
Estate Agent Content That Attracts Leads (Without Feeling Salesy)
If there’s one thing I hear from estate agents time and time again, it’s this: “I don’t want my content to sound too...
The Future of Social Media for Estate Agents in 2026
I often find myself reflecting on just how quickly things change in our industry. Cast your mind back five years -...
How Local SEO Benefits Estate Agents
Local SEO isn’t just a marketing buzzword - it’s one of the most powerful tools available to estate agents today. At a...
5 Mistakes UK Estate Agents Make With Digital Marketing
Having been helping estate agents in the UK launch and grow their businesses since 2018, and working with prominent...
20 Social Media Content Ideas for Estate Agents
For estate agents looking to build brand awareness and authority within their targeted community and win more...









