Facebook Ads For Estate Agents.
Our Meta Ad campaigns are designed to capture attention and convert – delivering high-quality vendor and landlord leads straight to your inbox.
Running effective Meta Ads (Facebook and Instagram) is one of the fastest ways to reach homeowners, landlords and buyers in your local area. But simply boosting a few posts won’t get the results you need. You need a strategy that targets the right people, with the right message, at the right time.
At Estate Agency Marketing, we help estate agents run Meta Ad campaigns that drive real enquiries, build brand awareness and fill your pipeline with quality leads.
About Our Meta Ad Services.
We design and manage Meta Ad campaigns tailored to estate and letting agents. Our approach focuses on measurable results – not vanity metrics.
Brand Awareness Campaigns.
Your local market should know your name. We create ad campaigns that introduce your agency to local homeowners and landlords, building trust and recognition long before they need your services. Consistent brand awareness is the foundation of long-term growth.
Lead Generation Campaigns.
These are the campaigns that drive valuations and instructions. Using carefully crafted copy and targeted audiences, we create lead ads that capture genuine interest from property owners looking to sell or let. Our process filters out the noise so you only receive high-quality enquiries.
Retargeting Campaigns.
Most people won’t convert after seeing your ad once. Retargeting keeps your agency visible to those who’ve already engaged with your website or ads. This steady reminder helps turn curiosity into action and significantly increases conversion rates.
Property vs Community Campaigns.
Not every ad should focus on listings. Some of the best-performing campaigns we run are community-focused – highlighting local events, market insights and helpful property advice. These build stronger brand trust and engagement with your local audience.
The Importance of Meta Ads for Local Estate Agency Businesses.
In today’s property market, visibility is everything. Meta Ads allow estate agents to reach local audiences directly, target by postcode, interests or behaviour, and track exactly how each campaign performs.
But more importantly, Meta Ads help estate agents stay consistent in the eyes of their community.
People rarely choose an agent after one interaction. They choose the one they’ve seen repeatedly, the one who shares helpful advice, the one who feels familiar.
By combining brand awareness with lead generation and retargeting, Meta Ads give your agency an ongoing digital presence that continually drives enquiries.
Our Winning Meta Ad Strategy.
Our Meta Ad strategies are built on years of experience running campaigns specifically for estate agents. We know what works, what doesn’t, and how to make your ad spend go further.
Research & Planning – We start by identifying your local audience, analysing past performance and creating a strategy aligned with your goals.
Creative & Copywriting – Every image, headline and message is tailored to your brand and target audience. We focus on content that stops the scroll and drives action.
Targeting & Setup – Using Meta’s powerful targeting tools, we make sure your ads reach homeowners, landlords and buyers most likely to convert.
Testing & Optimisation – We constantly test and refine your campaigns, improving performance and lowering cost per lead over time.
Reporting & Insights – You’ll always know how your campaigns are performing, with clear insights that show exactly where your results are coming from.
If you’re ready to start generating more valuations, instructions and brand recognition, it’s time to take your Meta Ads to the next level.
FAQ’s
Do Facebook Ads Work For Estate Agents?
Facebook ads can be effective for real estate agents. They allow agents to target specific demographics, such as age, location, and interests, ensuring that ads reach potential home buyers or sellers.
With features like custom audiences, agents can retarget previous visitors or engage with those interested in real estate.
Additionally, the visual nature of Facebook ads, including photos and videos of properties, helps attract attention. Success depends on well-crafted ads and a strategic approach to targeting and engagement, but many agents find Facebook ads a valuable tool in their marketing arsenal.
How do Estate Agents Get Facebook Leads?
To get Facebook leads for your estate agency business, create a compelling business page and regularly post engaging content.
Utilise Facebook Ads to design targeted ads, focusing on demographics such as location, age, and interests relevant to potential buyers or sellers. Use eye-catching visuals and clear calls to action in your ads.
Implement lead generation forms to capture contact details directly from Facebook.
Offer great incentives within your ads. This can be brochures, e-guides or other forms of downloadable materials. Or it could just be a simple click, making it easy for your audience to contact you directly.
How do You Advertise as an Estate Agent?
As an estate agent, I advertise by using Facebook Ads to share property listings, virtual tours, market updates, testimonials, and case studies.
You can use targeted Facebook ads to reach potential buyers and sellers so you become the trusted property expert within your community.
Additionally, network within your community through local events and sponsorships and be seen as the estate agent who is truly involved.
Distribute digital flyers and brochures in key neighbourhoods and partner with local businesses for cross-promotion. Not only will this increase brand awareness, but will boost ad enagement, allowing you to retarget this audience and direct them down the lead funnel. it will boost ad engagement
How do You Advertise Your Property on Facebook?
To advertise your property on Facebook, create a detailed and engaging post with high-quality photos, a compelling description, and critical property details. Better still, create a professional agent-led video tour and a digital property brochure for people to see your expertise level and attention to detail.
Use Facebook’s Ads to design targeted ads, selecting demographics like location.
Then use Facebook’s lead generation forms to capture interested buyers’ contact information.