SEO For Estate Agents.

Increase Your Estate Agent SEO and Generate High-Quality Leads From Your Website.

SEO For Estate Agents can be a dark art. All you need to know is that through working with the right expert, SEO will empower your website, increase local, commercially-intent traffic to your pages, and generate more leads and valuations for your business. See what Roy Fever from Evolution Properties in Kent has to say about our services and how we generate monthly listings through our SEO Services.

estate agents SEO tips

Organic search offers higher click-through rates than paid search ads. 27.6% for organic vs. 3.17% for paid.

keyword optimisation ideas

Pages in position 1 on Google receive 81.5% more clicks than pages in position 2.

more traffic to your estate agents website

Site speed matters. Even a 1-second delay in mobile load times can reduce conversion rates by up to 20%.

Our SEO For Estate Agent Services Include:

On-Page Optimisation.

On-page SEO is a fundamental strategy for achieving improved website performance, visibility and increased User-Experience. If you want to increase your revenues, we always start a new project by conducting an audit of your website to determine any errors, so we can rectify them. Look at On-Page SEO and the foundation of a productive campaign.

Off-Page Optimisation.

Off-page SEO describes optimisation techniques that can improve your ranking in search engine results pages (SERPs). Although these methods take place outside your website, they still help improve your website’s domain authority and ranking. These techniques include Backlinks, social media, guest blogging, positive reviews, forum posting and local listings.

Imagine Ranking in Position One

SEO Keyword Research.

Keyword optimisation is the process of researching and targeting keywords to use on a website that will increase its ranking on search engine results pages. Most estate agents only focus on the obvious keywords, but by producing a content-rich estate agent website with multiple leading pages and clusters, you can easily be found for multiple searches, resulting in more organic traffic and leads.

Backlinks & Citations.

Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have higher organic search engine rankings, making building links a vital component when serious about ranking your website above other estate agents within your area.

What is Estate Agent SEO?

Local businesses can’t turn their back on Google rankings and good SEO. Having a good strategy can really boost your estate agent website’s visitors. Not optimising your site, while your rivals do, will mean you are overshadowed online, and your chances of appearing organically will drop sharply.

We offer bespoke solutions and help estate agents and letting agents rank their websites on Google’s first page and drive local traffic to their pages. So if you want to rank highly on your estate agency website and generate more leads, speak to us. We would love to help.

The kind of SEO estate agents require is one that bolsters authority and expertise within the property sector. This, consequently, means Google will raise your website’s ranking within your locality since they’ve identified you as the go-to local property expert for selling/letting homes. This is why it’s important to collaborate with a firm that comprehends SEO for estate agents, frequent searches for your specialism, and how to surpass the local rivalry for the highest position.

SEO For Estate Agents – Our Blueprint.

Get Fast Results.

We have been optimising websites for estate agents quickly & efficiently since our launch in 2018, and with our no-nonsense approach and low overheads, we are able to offer our excellent services at an affordable price.

From the first month of working with us, we can guarantee you will see an increase in your website’s ranking positions on Google. Our approach & tailored techniques are designed to suit local property businesses & websites, and we have worked hard to get a working formula that is primed to get you the best results through local SEO.


Find new customers for your estate agency business
We know what is important for SEO

Our Approach.

Our expertise and client-centred approach are the heart of what we do. Although we’re a small agency, we all share one passion: Creating estate agent SEO strategies that work for our clients!

We monitor our client’s performance every day, challenging assumptions with real data and giving you the tools to transform your marketing.

By working in partnership, we build lasting relationships that bring the year-on-year growth your business deserves.

Our Winning Estate Agent SEO Strategy.

SEO for estate agents is a key source of visitors for any local firm wanting to get more property listings. Sadly, many estate agents battle to be top-ranked on Google, as they know the advantages a high search engine rating can offer their company.

Yet, despite the challenges of ranking websites for estate agents, an effective SEO campaign can still prove transformative for your marketing and business growth; one need only collaborate with a knowledgeable expert in Search Engine Optimisation and its best practices. Here is our checklist to assist in ranking estate agent websites in 2023.

Fast-Loading and High-Performing.

Since 2021, Google has ranked more highly sites which are quick-loading and perform well. Page Speed Insights and Core Web Vitals are key to tracking the speed and performance of one’s website.

A.I Content & Content Writing software.

Despite 2022 changes designed to combat auto-generated content, use of AI content is likely to grow. Applications integrating with AI have increased and their time-saving potential is clear. Most content marketers have used AI content generators within the last year.

Why SEO - Infographic

Content Localisation.

Despite 2022 changes designed to combat auto-generated content, use of AI content is likely to grow. Applications integrating with AI have increased and their time-saving potential is clear. Most content marketers have used AI content generators within the last year.

EEAT: Experience, Expertise, Authority, Trust.

As of December 2022, Google’s popular EAT acronym (Expertise, Authority, Trust) was given an additional E: Experience. Google will now consider the experience of the author or creator when evaluating the quality of content.

What does that mean to you? Ensure all your content applies the EAT rule of content but has multiple authors covering different sections of your property business too. Make them experts in sales, lettings, negotiations, estate agency industry insights, etc. Find out about our Content For Estate Agents Services.

Increase Traffic Graph

Google Ads Will Lose Out to Organic Search.

Recent revenue reports from Google and Bing Ads point to a downward trend. In October 2022, Google Ads revenue rose just 4.25%, compared to 13.5% previously and 22% before that. This is a sign that organisations are cutting expenditure on paid adverts. Marketing firms also report average listing costs have gone down.

Best SEO Tools For 2024.

Google Search Console.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

SE Ranking.

SE Ranking helps deliver extensive data on a website’s keyword positions with pinpoint accuracy across major search engines.

Identify top keywords

Finetune your strategy

Stay on top of Google updates


Surfer is a cloud-based on-page optimisation tool that allows you to analyse and compare your own pages against what currently ranks high on search engines. 

If you want your estate agent site to outrank your competitors for target keywords, this tool will revolutionise your campaigns.

All In One.

All in One is a powerful and user-friendly tool that will do wonders for your estate agents SEO strategy.

On-Page Analysis

Rich Snippets Schema

Link Assistant.

WP Rocket.

WP Rocket offers powerful solutions to boost your loading time, improve page speed, and optimise your Core Web Vitals.

On top of its default features, WP Rocket offers a set of advanced options to boost your website’s performance.

Answer The Public.

Answer The Public istens into autocomplete data from search engines and then cranks out every useful phrase and question people are asking around your selected keyword.

It’s a goldmine of consumer insight you can use to create fresh content.

What is SEO For Estate Agents – FAQ’s

How does it work for the property industry?

Working as an SEO consultant for estate agents, our key aim is to boost rankings on Google, driving more local web traffic to your pages and, therefore, more leads. With thorough keyword research and a winning ranking strategy, you’ll beat competitors and be the number one choice for your desired market.

How to get onto Google Maps?

As well as optimising your website for more leads, you can claim and improve your business listing using Google My Business and have a strong presence on their Map Pack. This local SEO approach enables your target audience to spot your estate agency business more easily on local searches. To have the best results, your services will stand out from the other listings, leading to more phone calls, visitors in person, website views and visits.

What is link building?

Link building is a Search Engine Optimisation strategy for getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google, resulting in higher rankings.

What are the best keywords?

There are many ways you can use search engine optimisation for your estate agency business to dominate the local property market, but part of the process for many estate agencies is to ensure you are ranking for the right keywords.

When it comes to keyword research, there’s no one-size-fits-all approach. Every territory has its own competitors and challenges. That said, here is a list of keywords you should try to rank on your website for greater SEO success.

  • property for sale near me
  • property for sale in (location)
  • local estate agent
  • estate agent in (location)
  • tips on selling your (location) home
  • (location) property market update
  • struggling to sell my (location) home
  • best estate agent in (location)
  • can’t sell my (location) home
  • moving to (location)
  • where to live in (location)
  • why isn’t my (location) house selling
  • how much is my (location) house worth
  • need help selling my (location) property

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