Most estate agents do not have a lead generation problem. They have a lead generation habit: try a channel, judge it in six weeks, drop it, try another. Ads in the spring, a leaflet drop in the...

Every estate agent I talk to wants more leads. More valuations. More vendors. More landlords. More instructions. And almost every one of them, without exception, is going about it the wrong way....

There’s something I’ve noticed after years of working with estate agents. Most are far too quick to ask for the valuation. Someone downloads a guide. They like a few posts. They request an online...