Most estate agent websites are written for a search nobody makes. The homepage says "estate agents", the service pages say "sales" and "lettings", and the blog talks about the market. Meanwhile, the...

Every estate agent website has a valuation page. Almost none of them rank for anything, and most of them convert badly, because they were built as a form rather than a page. A box that says "Book a...

A single-branch agency has one job in local search: be the best answer for one town. A multi-branch agency has a harder one. Three offices, twelve towns, one website, one brand, and Google has to...

Ask an estate agent what a backlink is, and most will tell you it is something SEO agencies sell. Ask them who links to their website, and the honest answer is Rightmove, Zoopla and nobody else....

It is the most common objection I hear, and it is a fair one. "We are on Rightmove and Zoopla. Every buyer in the country is looking there. Why would I pay to be found on Google as well?" The answer...

Every agency covers more than one place, and every agency website I audit handles that the same way: a single page called "Areas We Cover" with a list of town names and, if you are lucky, a...

Ask most agency owners how they get Google reviews, and the honest answer is "we ask when we remember". The result is a profile with 40 reviews, most of them from three years ago, and a competitor...

The call usually goes like this. "We have had the website for three years, it cost a fortune, and when I search estate agents in [town], we are nowhere. What's wrong with it?" Nine times out of ten,...

Most of what is written about estate agent SEO is written for sales. The searches, the pages, the reviews, the whole set-up assumes a homeowner deciding who to sell with. Lettings is different in...

When a homeowner types "estate agents near me" into Google, the first thing they see is not a website. It is a map with three agents underneath it. Those three get the calls. Everyone else gets...

Most estate agents treat SEO like a dark art: something technical, slow, and best left to "the website people". That is a mistake. Search is now the front door to your agency. When a homeowner in...

Business citations play a crucial role in establishing a presence within the community and enhancing online visibility. Today, I want to share with you the best 60 local business citations for UK...